Caleb | Sioux Falls Branding Session

People are endlessly interesting - and their passions, dreams, goals reflect that. It’s why I am a firm believer that branding photos don’t need to be stuffy and static or boring - instead, they can encapsulate the fun, nuanced, creative life that we all live.

This branding session with Caleb of the Video Lab was just that - creative, out of the box, and fun! I’ve been lucky enough to know Caleb for over a decade, and watching his business grow has been so much fun. Especially his presence on YouTube - and though he’s super humble and won’t say it out loud, he’s a major video influencer. Be sure to check out his work here: https://www.youtube.com/c/CalebHoover

All images were photographed on 35mm and 120mm film, using Kodak Portra 400 + Portra 800 film. Developed and scanned by the Find Lab.